ç ǨĵԡèѴáԹǹؤ (Money Watch)

çǨĵԡèѴáԹǹؤ (Money Watch) 繤ҧʶҺѹԵеҴѡѾ觻 ѵػʧǨĵԡзȹ㹡èѴáԹǹؤ СŧعͧЪҪ Ƿҧ㹡ĵԡطȹԴҹèѴáԹǹؤ СŧعͧЪҪդ 繰ҹ㹡ĵԡҹèѴáԹͧ ԸաԨ 繡ԨẺǨ 红㹪ǧ͹Ҿѹ - չҤ 2549 Թ红 7 Ҥ Ҥ 2 ѧѴ 14 ѧѴ § ӻҧ ɳš ⢷ йظ ¹ҷ ä ͹ ԧ ź ا෾ SPSS 㹡ҤʶԵ СҤѹҧ÷Ӥѭ дѺ 繵


㹡ѡ¹Եѡ֡

㹴ҹѺ¨¼šǨ ѡ¹дѺж֡ 30 ҷ ¨ 27 ҷѹ 㹢зѡ¹дѺѸ֡ 2,000 ҷ͹ ¨ 70 ҷѹ йѡ֡дѺش֡ҹ 3,000 ҷ͹ ¨ 100 ҷѹ ¹ѡ¹Եѡ֡ࢵا෾ҹлдѺ¨٧ҷءҤ

㹴ҹúբͤ鹾ʹ㨤͡÷ѡ¹Եѡ֡վĵԡú͹ҧԹ ¾ԨóҨҡ÷ѡ¹дѺж Ѹ ش֡ ֧ 30 64 90 ӴѺ ѾͶ դǡѺѾͶ¶֧ 300 300 350 ҷ͹ ӴѺ ͡ҡ չѡ¹ж Ѹ йѡ֡дѺش֡ҷѾͶ֧ 20 31 41 ӴѺ Դ¹Ѿ 1 駹·ѡ¹дѺѸ 33 йѡ֡дѺش֡ 67 ¤ѾͶͧ ͡ҡǹͧ¡ú ѡ¹ж֧ 31 Ѹ 44 ش֡ 20 ѡɳм͹ (Impulsive buyer) ҡѡ ѡ¹ѡ֡дѺж Ѹ ش֡ 17 12 11 ӴѺѡԹҵԷԾšɳ šǨѧաҹѡ¹дѺж֡ Ѹ֡Ҷ֧ 29 ջѭѺ¨еͧͤҢ繻ШӨҡ黡ͧ 㹢зѡ֡дѺش֡ 15 ջѭҤ еͧԹ͹繻Ш չѡ֡Ҷ֧ 30 蹡þѹ ǹ˹ѧ繪ͧҧ鵹ͧ 駹 ·դᵡҧҡѡͧоĵԡúͧѡ¹Եѡ֡ ҧ ͧҤʵ쾺ҹѡ¹Եѡ֡ࢵا෾ҹлū觷դ ǡѺȹоĵԡú٧Ҥ ҴҤҧҤ˹͵͹ҧӴѺ


ǹоĵԡ оĵԡ§ҧԹͧѡ¹Եѡ֡

ҹѡ¹жѸ 67 55 ӴѺ Ѻ͹ͧѴСҡҹ ҧáչѡ¹ж Ѹ йѡ֡дѺش֡§ 38 25 34 ӴѺ աԹԧ ǹ˭աԹ͹ 100 200 500 ҷ ӴѺ 52 40 30 Ըʹлءҹ 21 18 20 份ҡҤ ѡ¹ж 13 Ѹ 21 йѡ֡ 20 Թ ҧá չѡ¹ж֧ 36 Ѹ 55 йѡ֡ 68 ҡӧҹ ੾ǹͧԵѡ֡ն֧ 40 ҡոáԨǹ͹Ҥ ѡ¹ Ե ѡ֡ ǹ˭ѧѡʹ㨷ԡͧش/䫵ͧҴѡѾ觻 駹դᵡҧҡѡҧҤʵͧоĵԡ


㹡·ӧҹ

ҧ觡Ш㹷ءҪվ§ѹ (ɵá صˡ ԡ Ҫ иáԨǹ) ǹ˭㹪ǧصӡ 40 ӡ 10,000 ҷ͹ աҧ 32 10,000 - 20,000 ҷ 23 էҹҪվ ǹͧ¨¼šǨ¨ 54 ¨»Ш (ҹ- ) 㹢з 24 ¨Ш (ͧ͢ ) ҧ 44 աԹ Ѵǹǹ˭ҳ 20 ͧ ¡ҧ 90 ùԹ份ҡҤ 46 ŧع㹡ëԹѾ 33 ŧع㹡ͧع 14 ŧعѹѵ § 2 ŧع ¡ҧɵáաԹش 㹢зҧҤԡաԹ٧ش ǹͧоĵԡ оĵԡ§ҧԹ šǨ ҧ֧ 56 Դѧ֧ҵͧԹ ҧ 37 ѡɳ繼ҹ (Impulsive buyer) 13 ѡԹҵԷԾŢͧɳ 37 ջѭҡêкѵôԵ 16 蹡þѹ Сҧ 70 ѡͧش/䫵ͧҴѡѾ觻 ʹ㨷ŧع㹵ҴѡѾ


㹡³

šǨ ҧǹ˭ӡ 10,000 ҷ͹ աҧ 24 10,000 - 20,000 ҷ 23 20,000 - 30,000 ҷ͹ ҧҨҡԹӹҭ 48 ҡҹ 25 ҡ͡Թҡ㹸Ҥ 32 Шҡصҹ 41 ǹͧ¨¾ ¨¢ͧҧǹ˭¨»Ш (ҹ- ) ¤ԴѴǹ 30 Ѻ¨Ш (ͧ͢ ) ա 20 駹 ҧ֧ 43 աԹ ǹ˭Ѵǹҳ 50 ͧ 75 ԸչԹ份ҡҤ 31 ŧص㹾ѹѵ 30 ŧع«ԹѾ 28 ŧع㹡ͧع § 3 ŧع 駹 ³ࢵا෾ҹлѴǹԹҡش 㹢зҤ˹Ѵǹش ҧ 47 աԹӧҹФԴҾ§㹻Ѩغѹ 52 ˹Թ 28 蹡þѹ ҧ 80 ѡͧش/䫵ͧҴѡѾ觻 ʹ㨡ŧع㹵ҴѡѾ

ǹͧʹШҡԨ

ҧҴѡѾ觻 TSI աҹ͡þѲ͡¹ ԹͧͧդҔ оѲԪСкǹ¹͹ͧ Թ֡ (Money Study) 㹡С¹ѡЪԵ դͧԹ èѴáԹ Сŧعҧҧ §͵͡ժԵҧԹ蹤觢͹Ҥ ͡ҡ ѧա͡Ѻ͢¤Фùʵ ֡ʵ ;ѲҤշѡС͹ Թ֡Ҕ þѲҷѡС繼ҭҴ Сóçͧúҧ§ СԹ੾СѺдѺѸ Դ鹷ӧҹǪءдѺ ʹóçЪѹǡѺҹҤѧС֡ҢͧҴѡѾ觻ҧͧ